The Imitation Game
There are many techniques used for the Imitation Games to market the film, some of these techniques are: Posters, Trailers, Teasers, Big Actors, Quizzes Using big Actors such as Benedict Cumberbatch helped the film enormously because he attracts a wider audience. He is one of the biggest actors in the industry and which means the audience is increased They cleverly used quizzes, and Easter eggs. This was a very good technique for this filmed as it resembled it because the film is about breaking Morse codes in the war, therefore this technique relates to the film. In the adverts they advertise both the movie; and the character (Alan Turing). The ad was showing us the amazing impact he has had on the modern world and how much of an inspiration he has been. Why was it so successful? It was successful due to the national distribution. This means it was released all across England. They used many techniques to increase the popularity and wider audience; • Ads • Big actors • Posters • Easter Eggs • Teasers • Trailers |