Masthead – the masthead is the title of the magazine, usually this is the most eye-catching convention on a page and has to be distinct.
Contents: list of articles and their page numbers Pugs – to catch the reader’s eye, a pug is the top left hand and right hand corner of a magazine. Secondary lead – a sneak preview of an inside article or story usually a picture. Spread – a story that covers more than one page. Stand first – sentence after a headline and before an article begins that 'sells' a feature to a reader. Skyline - Strap on top of the magazine covers which gives exclusive information Strapline – text inside the skyline Tag – categorizing the reader’s interest in a story by using a word or phrase to engage them e.g. sensational, new, exclusive. tip-on-affixed to the publication is a promotional item such as an magnet or game piece. Box-out – a colored box behind some text, usually used to make the text stand out. By-line – name of the reporter Caption – text underneath a image explaining it Exclusive – this means that newspaper and no one else solely cover the story, the paper will pay their interviewees, buying the story so it cannot be used by another paper. or a ‘special’, a one off interview of a famous band giving the readers a little insight into their unreleased albums etc. Feature – usually with a human-interest angle presented as a spread, but, not necessarily a ‘news’ item (current affairs) Headline – main statement, usually in the largest and boldest font, describing the main story. A banner headline spans the full width of the page Lure –could be used as a marketing device, its usually a word or phrase that makes the reader read the inside articles. |