gender representation in magazines
Men’s magazines are harder to market then women magazines. Men’s magazines did not capture an audience until the 1990’s when it became the fastest growing consumer magazine market. The first American magazine to call themselves an all-male magazine was Esquire, the release of Esquire was said to have a negative impact on the audience. It repressed differences and promoted conformity. Men magazines are typically titled toward the social class. They also tend to address the heterosexual readership. Men magazines speak to the reader as a friend by offering hints, pointing out downfalls, and giving helpful advice. A men’s magazine uses language that does not talk down to the audience. It is essential to analyze the masculinity in the representation of males in these magazines; men after all are believed to be stereotypically masculine. Magazines tend to portray an image to our society that there is a clear division between what it means to be masculine and what it means to be feminine.