Warner Brothers announced the trailer on the film's website, telling fans that to see it; they had to help the Gotham City Police Department locate Batman by tracking down hundreds of pieces of graffiti from around the world. For every piece of graffiti that a fan found and tagged on social media, Warner Brothers unlocked a frame of the trailer. Perhaps unsurprisingly, obsessively eager fans had the whole thing unlocked in a matter of hours
A fictional file for a criminal investigation was posted on TheDarkKnightRises.com. It contained a warrant for the arrest of "John Doe aka The Batman," who is on the lam after taking the fall for corrupt District Attorney Harvey Dent at the end of The Dark Knight. The file included a press release explaining that Batman left graffiti drawings of bats around the world, imploring the public to take pictures of the graffiti and submit photographic evidence by Twitter or email.
The trailer was played before The Avengers which is the same target audience of superhero fans
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< > < >Star studded cast – conventions, interviews etc. Target Audience The main target audience I’d believe to be for The Dark Knight Rises would be people who have read comics and seen previous Batman films, as this is the last film in the ‘Dark Knight Trilogy’. This would mainly be aimed at males in their early teens onwards. This film would be believed to be aimed more at males because of all of the high tech gadgets, cars, weapons of mass destruction and the action which comes with a superhero film. However this film still may appeal to females who enjoy this time of film even though it is based for males. One way they film seeks to entertain the audience is by Bane being so scary and twisted. This makes the audience wonder why he is suck a spiteful character. He keeps the audience on edge because you don’t know what he will do next. Another way the target audience is gripped to the film is by the high tech gadgets, cars, action scenes and the dangerous weapons. This can give a sense of thrill to the target audience as they watch. Plus Batman keeps getting new and more weapons to use in combat. Another way the film seeks entertainment is by how Batman’s other identity is Bruce Wayne who is one of the richest people and no one would expect him to be Batman which is also quite thrilling.