target audience profile
Demographics:
My target audience will be male from the ages of 18-30. They would be either single or in a relationship, as the magazine includes sexual advice in picking up women or for example how to keep your partner interested. Typically the target audience would be straight as most of the sexual and romantic advice is addressed towards a man and woman which is conventional of a men's lifestyle magazine.They would not have a specific ethnicity.
They would fit into the social demographic of ABC1 as it is aimed towards the higher and middle class as the fashion items is directed at this income group.
They would have a history of purchasing similar magazines such as 'GQ', 'Esquire', 'FHM' and 'Men's Health'. The target audience would go against the 'Hypodermic Needle' theory as they would actively go and buy the magazine in order to read the contents instead of passively consuming it.
Psycho graphics:
According to the Blumer and Katz theory of Uses and Gratifications the target audience would use my magazine for Surveillance in order to gain knowledge on how to improve their lifestyle and personal identity to therefore find themselves in the articles written such as advice columns. The target audiences hobbies would include going to the gym, working and going to enjoy the night life. They would primarily care about their physical appearance, sexual and/or romantic relationships and their social life and class.
They would be easily influenced by celebrities as they see them as high class and successful as well as being happy and stylish which is what the target audience aspires to be. They would also be influenced by social media as this would be their main source of information.
My target audience will be male from the ages of 18-30. They would be either single or in a relationship, as the magazine includes sexual advice in picking up women or for example how to keep your partner interested. Typically the target audience would be straight as most of the sexual and romantic advice is addressed towards a man and woman which is conventional of a men's lifestyle magazine.They would not have a specific ethnicity.
They would fit into the social demographic of ABC1 as it is aimed towards the higher and middle class as the fashion items is directed at this income group.
They would have a history of purchasing similar magazines such as 'GQ', 'Esquire', 'FHM' and 'Men's Health'. The target audience would go against the 'Hypodermic Needle' theory as they would actively go and buy the magazine in order to read the contents instead of passively consuming it.
Psycho graphics:
According to the Blumer and Katz theory of Uses and Gratifications the target audience would use my magazine for Surveillance in order to gain knowledge on how to improve their lifestyle and personal identity to therefore find themselves in the articles written such as advice columns. The target audiences hobbies would include going to the gym, working and going to enjoy the night life. They would primarily care about their physical appearance, sexual and/or romantic relationships and their social life and class.
They would be easily influenced by celebrities as they see them as high class and successful as well as being happy and stylish which is what the target audience aspires to be. They would also be influenced by social media as this would be their main source of information.